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yy_yang 的部落格--台灣新公民藍海策略
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藍海策略
Author:
金偉燦(W.Chan Kim)-莫伯尼(Renee Mauborgne)
ISBN:
986-417-535-1
開創無人競爭的全新市場 維持高獲利的藍海策略 有價值的差異化,選擇性降低成本及創造有效新需求
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